Analisis Pengaruh Perceived Value, Emotional Value, Functional Value, Social Value dan Satisfaction terhadap Revisit to Intention pada Pengunjung Taman Graha Mangrove Bontang --Ed. 1

ABSTRACT
The purpose of this research is to analyze the effect of Perceived Value,
Emotional Value, Functional Value, Social Value, Satisfaction and Revisit to
intention of Visitor Taman Graha Mangrove Bontang. This research used a
quantitative research method with Structural Equation Modeling (SEM) was
performed to test the measurement and structural models by using IBM AMOS ver.
5 and IBM SPSS Ver.23 software. Respondent of this research were 105 which
completed a self questionnaire of 1-5 score Likert Scale.
Based on structural models analysis found that some of variabel such as
Perceived Value and Functional Value are not significant to Satisfaction. Emotional
Value, Functional Value and Social Value are not significant to Revisit to intention
while others are significant.
Keywords : Perceived Value, Emotional Value, Functional Value, Social
Value, Satisfaction and Revisit to Intention.
ABSTRAK
Penelitian ini bertujuan untuk analisis pengaruh Perceived Value,
Emotional Value, Functional Value, Social Value, dan Satisfaction terhadap Revisit
to Intention pada Pengunjung Taman Graha Mangrove Bontang. Penelitian ini
menggunakan pendekatan kuantitatif dengan menggunakan path analysis yang
diolah dengan software IBM SPSS Statistic 23 dan Structural Equation Modeling
(SEM) dengan software IBM AMOS 5. Penelitian ini menggunakan sampel
sebanyak 105 orang yang diambil dari sejumlah pengunjung Taman Graha
Mangrove Bontang. Skala pengukuran menggunakan skala Likert dengan skor 1-
5. Kuesioner yang digunakan didistrubusikan sebanyak 105 kuesioner.
Berdasarkan model structural dapat dibuktikan bahwa Perceived Value
dan Functional Value tidak berpengaruh signifikan terhadap Satisfaction.
Emotional Value, Functional Value dan Social Value tidak berpengaruh signifikan
terhadap Revisit to intention. Emotional Value dan Social Value berpengaruh
signifikan terhadap Satisfaction. Perceived Value dan Satisfaction berpengaruh
signifikan terhadap Revisit to Intention.
Kata Kunci : Perceived Value, Emotional Value, Functional Value, Social
Value, Satisfaction dan Revisit to Intention.