Analisis Pengaruh Country Of Origin, Perceived Quality, Perceived Price, dan Social Influence terhadap Purchase Intention melalui Attitude pada pengguna smartphone xiaomi di Kota Samarinda” --Ed.1

ABSTRACT
This study aims to analyze the influence of Country Of Origin, Perceived
Quality, Perceived Price, and Social Influence on Purchase Intention through
Attitude on xiaomi smartphone users in Samarinda City. This study uses a
quantitative approach using IBM SPSS software ver. 23 and Structural Equation
Model (SEM) with AMOS 5 software. This study uses a sample of 144
respondents in Samarinda City.
The results showed that there were 5 hypotheses that had a significant
effect and 4 hypotheses that had no significant effect. Country Of Origin,
Perceived Quality, Perceived Price of Attitude, Perceived Quality, and Attitude to
Purchase Intention have a significant effect. But for Social Influence on Attitude,
Country of Origin, Perceived Price, and Social Influence on Purchase Intention
has no significant impact.
Keywords : Country Of Origin, Perceived Quality, Perceived Price, Social
Influence, Attitude, Purchase Intention, and Xiaomi Smartphone.
ABSTRACT
This study aims to analyze the influence of Country Of Origin, Perceived
Quality, Perceived Price, and Social Influence on Purchase Intention through
Attitude on xiaomi smartphone users in Samarinda City. This study uses a
quantitative approach using IBM SPSS software ver. 23 and Structural Equation
Model (SEM) with AMOS 5 software. This study uses a sample of 144
respondents in Samarinda City.
The results showed that there were 5 hypotheses that had a significant
effect and 4 hypotheses that had no significant effect. Country Of Origin,
Perceived Quality, Perceived Price of Attitude, Perceived Quality, and Attitude to
Purchase Intention have a significant effect. But for Social Influence on Attitude,
Country of Origin, Perceived Price, and Social Influence on Purchase Intention
has no significant impact.
Keywords : Country Of Origin, Perceived Quality, Perceived Price, Social
Influence, Attitude, Purchase Intention, and Xiaomi Smartphone.