ANALISIS PENGARUH PRIDE, BRAND LOVE DAN PERCEIVED PRICE SERTA PRODUCT DESIGN TERHADAP PURCHASE DICISION MELALUI ATTITUDE DAN INTENTION PADA PENGGUNA SEPATU VENTELA DI KOTA SAMARINDA;  FITRIAH

ABSTRACT This research was conducted based on the phenomenon of the success of MIXUE Ice Cream & Tea business management in exploring various Indonesian market points, one of which is in Samarinda. The success was obtained, inseparable from the social and cultural phenomena in Indonesia which are starting to change now. The dominance of the Z-generation with its characteristics that are quite different from previous generations provides many perspectives to uncover the truth. Thus, this study tries to bring together various causes in one study frame to analyze and prove the impact of social influence, country of origin image, consumer ethnocentrism, and consumer animosity on product judgment, purchase intention, and purchase decisions of Z-generation MIXUE Ice Cream & Tea consumers in Samarinda. This study uses a survey method with a sample size of 180 Z-generation MIXUE Ice Cream & Tea consumers spread across Samarinda randomly obtained by accidental purposive random sampling technique. The data collected from respondents (primary data) was tabulated and tested using statistical methods which were then analyzed. Based on the results of the instrument test using SPSS software, all statements in this research are valid (coefficient value> 0.30) and reliable (cronbach alpha value > 0.60). For the research results conducted with the analysis tool SEM (structural equation modelling) AMOS version 23 shows that social influence and country of origin image have a positive and significant impact on product judgement. Furthermore, consumer ethnocentrism and consumer animosity have a negative and significant impact on purchase intention. Then, social influence and product judgment have a positive and significant impact on purchase intention. Finally, social influence, product judgment, and purchase intention have a positive and significant impact on purchase decision of Z-generation MIXUE Ice Cream & Tea consumers in Samarinda. Keywords: Social Influence, Country of Origin Image, Consumer Ethnocentrism, Consumer Animosity, Product Judgment, Purchase Intention, Purchase Decision, Z- generation Consumer Behavior.;  WIDYA PUTRI SAMGUSTIA SARI

ANTECEDENTS OF ELECTRONIC LOYALTY THROUGH ELECTRONIC SATISFATION AND ELECTRONIC TRUST OF ONLINE SHOPPING SHOPEE APPLICATION USERS IN SAMARINDA;  INDRI ADETYA PUTRI

PENGARUH PERCEIVED QUALITY, STORE ATMOSPHERE DAN CONVENIENCE SERTA UNIQUENESS TERHADAP REPURCHASE INTENTION MELALUI PERCEIVED VALUE DAN SATISFACTION PADA PELANGGAN KEDAI KOPI KENANGAN DI KOTA SAMARINDA;  HANA NABELA

ANALISIS PENGARUH BRAND CREDIBILITY DAN SOCIAL INFLUENCE SERTA ONLINE CUSTOMER REVIEW TERHADAP PURCHASE DECISION MELALUI ATTITUDE DAN INTENTION PADA PENGGUNA PRODUK MEREK JIMS HONEY DI KOTA SAMARINDA;  FITRI RAMADHANI

ANALISIS PENGARUH LIFESTYLE DAN KNOWLEDGE SERTA LOCAL BRAND TERHADAP PURCHASE INTENTION MELALUI ATTITUDE PADA PENGGUNA VIVA COSMETICS DI KOTA SAMARINDA;  BESSE JUMARNI

ANTESEDEN MINAT MEMBELI ULANG MELALUI SIKAP DAN KEPUASAN TERHADAP PRODUK KESEHATAN APOTEK SUKARNO SECARA ONLINE DI SAMARINDA (BAURAN PEMASARAN JASA SEBAGAI SECOND ORDER);  Fajrina Zaki Ardli

STUDI KOMPARASI ANTESEDEN KEPUASAN KONSUMEN SHOPEE & TOKOPEDIA DI KOTA SAMARINDA;  AMELIA DWISAFIRA